Most of your prospects will likely research your business online before emailing or calling you.
The 2 main ways the platform can help you: 1. That means no matter where you live in the US, you have the opportunity to network with people in your community and win more business. This platform has more than 600 million users – 40% of which use it daily. Why should I use LinkedIn as a self-employed professional? In part 2 of this series, we’ll go deeper into specific LinkedIn small business marketing strategies you can use to network and win more business. Let’s take a closer look at its benefits, then learn how to set up and use both a personal and a business account. We recommend you give it a try for a few months and measure the impact it has on your company. Since most LinkedIn features are free to use, with the help of this straightforward guide you have little to lose and potentially lots to gain. Improving your abilities with online marketing can help you win more jobs now and keep your business secure for the long term. Now more than ever, it’s essential to learn new skills to help your business continue to thrive. We’re living in uncertain times and this platform has the ability to boost awareness of your business, increase your website traffic, search rankings, and more. Spending time online may not seem so valuable at first. You’re likely most concerned about the quality of your work and the rapport you build with your customers in person.
We know the details of social media platforms probably aren’t top of mind when you’re thinking about running a successful business. If you’re not familiar with LinkedIn or think it’s just for traditional job seekers – don’t worry. No matter the industry you serve, this platform ranks among the most effective marketing tools for self-employed professionals – along with Facebook and Instagram. If you’re not marketing your small business on LinkedIn, you have an untapped opportunity.
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